Data, a 4-letter curse word to some, or their best friend; what data is to you depends on the state of which it lies in your CRM and how you use it.
No matter the industry, professionals in business services firms all face the same challenges when it comes to CRM data:
1) How do I keep it clean and up-to-date? and
2) What the heck do I do with it now that it's enriched and accurate?
Watch Introhive and Wilson Allen as we do a deep dive into data and how you can glean meaningful insights to drive your firm forward. We discuss topics such as: