By the end of 2020, customer experience will overtake price as the key differentiator when selecting a product. The rise of challenger banks and robo-investors are harbingers of an era when customers (institutional and private) will expect their financial services provider to not only be aware of all of their past interactions, but also understand the relevance of these in providing an exceptional service moving forward.
Given that banks are some of the biggest data controllers in the world, it is an increasing theme to view this data as another asset class, on top of their balance sheets. However, with more data comes more problems. How do banks manage this data in a compliant way?
Moreover, how do banks segment, channel and represent this data so that it can be morphed into actionable insights for their outward facing staff to benefit from?
Meet the Speakers:
Industry Lead - Banking & Financial Services
Solutions Lead - Banking & Financial Services
Principal, Technology and Digital Policy Delivery Coordination